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Constructing the New Consumer Society Pekka Sulkunen

Constructing the New Consumer Society

Pekka Sulkunen

Published April 15th 1997
ISBN : 9780312159443
Hardcover
302 pages
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 About the Book 

This work argues that the coming of a new consumerism in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessarty or instrumental. Demands for increasing production no longerMoreThis work argues that the coming of a new consumerism in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessarty or instrumental. Demands for increasing production no longer shape ideology and culture as they did previously. Contemporary themes of morality, the body, citizenship and inequality are here placed in a new theoretical light. The book provides examples of new codes of happiness in consuming products, culture and entertainment. Issues of nutrition, consumer policy, environmental risk and health are discussed in the light of these new codes.